We Are All Weird The Domino Project Seth Godin Reviews

Hey SCG,

I know that I still owe you volume reviews from summer 2011, but before I will get at that place -> permit me highlight for you however another master slice written by our beloved Seth Godin -> few days back he has published via The Domino Project his new book called We Are All Weird. I have read information technology encompass to cover within a mean solar day -> that is why all Domino books were purposely made in such short manifesto like format, which will enable you to read them over few cups of coffee. So, let me close up my odes for it and allow'due south get to the twenty half dozen nigh memorable quotes from Seth'southward new souvenir to the earth.

The opportunity of our time is to support the weird, to sell to the weird and, if you wish to go weird.

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The epic battle of our generation is between the condition quo of mass and the never-ceasing tide of weird.

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Everyone keeps publishing detailed maps so other explorers tin can get even faster.

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Smart marketers are already supporting those that wish to choose.

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The weird are now more important that the many, because weird are the many.

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They are fond to mass and there's no mass available.

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If you persist in trying to be all things to all people, you volition neglect.

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If you cater to the normal, you will disappoint weird.

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Instead of reaching 5 percent of the geeks in your segment, the combination of permission marketing and the connections of tribes might permit you to accomplish 20 percent.

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Humanity and connection are trumping the desire for corporate scale.

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Average is for marketers who don't have enough information to be authentic.

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Every company in the Fortune 500 uses like HR policies. It feels good the be part of the herd.

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The urgent uptake of mobile devices is further proof that individuals want to connect with their tribe (their FB, Twitter etc.)  far more than they desire to interact with the more average (more normal) world.

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Mobile rewards right hither, correct now, all about me thinking, which is anathema to the factory-based marketer in search of mass.

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Those brave enough to seek weird will thrive.

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The weird set an example for the rest of us. They enhance the bar, they evidence us through their deportment that in fact we are wired to do the new, not to comply with someone a g miles away.

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The centre is the reason we started school in the first place: to populate our culture with normal.

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The manufacturing plant-for-the-production-of-normal works overtime to sanitize and corporatize and field of study our kids into normalcy.

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We can't mass produce students when we have to work with them one at a fourth dimension or in like-minded groups.

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The stories of so many outliers are remarkably familiar. They didn't similar conformity forced on them past school. Struggled. Suffered. Survived. And at present they're revered.

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My proposed solution is simple: don't waste a lot of fourth dimension and coin pushing kids into directions they don't desire to go. Instead, observe out what weirdness they excel at and encourage them to practise that. And so get out of the way.

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SCG,

I was wondering if y'all could sum upward few 'features' and 'characteristics', which make us – Super Cool Gang-ers weird? What make u.s. out of normal? If you are asked to describe someone a typical reader of this blog, how would yous describe us? Why are we different? Are we?

😉

Over to y'all, weirdos!!

😉

i.

P.S.: Don't forget to choice up your re-create of We Are All Weird every bit there are simply 11 k paperbacks and in that location will be no more than, then hurry. Please sneeze and tweet well-nigh it with hashtag #weirdDomino

48.154294 17.145513

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Source: https://ivanasendecka.com/2011/09/27/we_are_all_weird/

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